Why e-commerce businesses invest in photo retouching?

An image editing for e-commerce products is the most effective trick for increasing online sales. Since we can not test or try a product before online purchase, our decision about a purchase mostly operates on the product images. For customers who like to buy things online, billions of photos are captured and uploaded on e-commerce stores. There is a huge competition for attention, and captured...

The difference between image masking and photo retouching.

What is the difference between image masking and photo retouching? Let’s understand the difference between image masking and photo retouching. Image Masking Image masking is a technique of image enhancement done with the help of software to hide or reveal some portions of the image. Most of the time you can adjust color, tweak for a background mask, or edit and make the image enriched. This...

Should a retoucher be a professional photographer?

Should a retoucher be a professional photographer or not? It is a good question that is sometimes asked in the professional environment of retouchers and photographers. People who do retouching or post-processing needn’t necessarily be a photographer, however, having some photography knowledge would certainly be advantageous. Put it this way, if it came down to a choice between choosing a...